Conference

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EDUCATION SESSIONS


Thursday, October 19 @ 10:15 am

Impact of New Development 
Part 1: Our Position in the Development Cycle: Downturn Imminent?
» STRATEGY + ENTERPRISE
Is the magnitude of the overbuilding in the Texas market keeping you up at night? The flood of new development in Texas is affecting many parts of the state. In this three-part session, Texas operators will discuss how this has impacted their operations and how they are adapting their business models. This in-depth discussion is designed for those strategic, independent operators focused on adapting to the new market landscape. This session will address:
               • The current development cycle and where we are
               • Market area data on projects and expansions in the pipeline
               • Who can benefit from overbuilding
  
From Day-to-Day Operator to Strategic Leader:
Making the Transition
» DEVELOPMENT + GROWTH
As business is growing you’re poised for the next step in your evolution as a business leader. Hear from a panel of mid and large-sized operators about how they made the transition from managing operations to leading strategically. Panel will discuss:
               • What to look out for on a development deal
               • Investing in new properties and expanding beyond existing stores
               • Creating new partnerships
               • Selling to your peers versus selling to the REITs
 
Common Legal Issues Facing Managers Today » MANAGEMENT + OPERATIONS
Running a facility, you are faced with a variety of legal questions every single day. TSSA Legal Counsel Connie Heyer discusses common situations managers regularly face to help you avoid headaches down the road. Connie will discuss:
               • Most important lease provisions
               • Basics of the foreclosure process
               • Operational best practices
               • Helpful tools and check lists
 
Best Practices: Online Marketing Strategies 
» MARKETING + TECHNOLOGY
There’s no question that a self-storage business needs an online presence to be competitive long term. But how do you really build a brand and reach customers online? This session will demystify the top five areas of online marketing:
               • Online ads
               • Search engines
               • Local searches
               • Social media
               • Strategies for optimizing sales from website traffic


Thursday, October 19 @ 11:15 am
 
Impact of New Development
Part 2: The Consequences of Too Much Supply 

» STRATEGY + ENTERPRISE
In part two of this three-part session, Texas operators will discuss how overbuilding has impacted their operations and how they are adapting their business models. This in-depth discussion is designed for those strategic, independent operators focused on adapting to the new market landscape.
A panel of Texas operators and owners will discuss:
               • How traditional business has been disrupted
               • How this has affected store occupancy and pricing
               • What to do when someone comes in and builds next door

 
10 Legal Mistakes That Could Kill a Self-Storage Business
» DEVELOPMENT + GROWTH
Hear TSSA Legal Counsel Connie Heyer explain the ten most common mistakes both new and seasoned owners make. Protect your business right from the start and avoid taking on risk. Connie will discuss:
               • Employment issues: taxes, employee wage and hour, pre-screening, mandatory disclosure for criminals
               • Contracts: onsite offices and leases, employment applications
               • Tax issues: tax appraisals and tax reform

 
Running Your Operations at Peak Efficiency 
» MANAGEMENT + OPERATIONS
There’s got to be a better, more efficient way to get your work done, right? Hear from self-storage pro Anne Ballard about proven strategies that keep you on track with your daily tasks while still generating revenue and keeping your customers happy. Anne will discuss:
               • Establishing daily task systems
               • What key indicators you should be tracking
               • Techniques for being “more proactive than reactive” when it comes to getting things done

 
Social Media in the Workplace 
» MARKETING + TECHNOLOGY
Every business has not only a website, but also a social media presence. But an organization's official social media presence is only the tip of the iceberg. The individuals who make up an organization also contribute to its Internet persona by posting, sharing, and "liking" content online. That can be a great thing— every employee can potentially boost the signal on a critical message. But it can also backfire. This presentation explores these questions using real world examples of what works (and what hurts) in the world of social media.
               • What happens if an employee posts— or just "likes"—something embarrassing or even illegal?
               • Legal issues for restricting employees’ free speech
               • When do employees speak for the organization?
               • How can employees boost the signals on an organization's key messages?


Thursday, October 19 @ 4:30 pm

Telephone Techniques Sales Workshop 
» MANAGEMENT + OPERATIONS
Most self-storage operators are finding their phone volume declining as online activity and walk-ins increase, so they must make the most of each valuable call. This session will help you improve your phone sales skills, determine your callers' needs and discuss all the ways in which your facility is the right choice for them. In this session you will learn:
               • How to turn calls into walk-ins
               • Tricks for getting phone inquiries in the door
               • Phone and in-person sales techniques (live demonstration)


Friday, October 20 @ 9:00 am

Impact of New Development 
Part 3: Adapt or Die: Options for New Strategies 

» STRATEGY + ENTERPRISE
In the final part of this three-part session, Texas operators will discuss how overbuilding has impacted their operations and how they are adapting their business models. This in-depth discussion is designed for those strategic, independent operators focused on adapting to the new market landscape.
A panel of Texas operators and owners will discuss:
               • New philosophies on long-term strategies
               • Strategies and options that you might not have considered in the past
               • Changes in operational and financial strategies to prepare for new supply

 
Motivating Your Staff Without Money
» DEVELOPMENT + GROWTH
We all want to get the best performance out of our employees. But how do we get them motivated and reward them without breaking the bank? Hear from a self-storage pro some of the best practices for motivating your team to perform and deliver results without bonuses and commissions. You will learn:
               • New ways to encourage and motivate long-term employees
               • Finding ways to attract and select prospective employees who will be high performers
               • How to help employees refresh their mindset when they have been performing their jobs for many years
               • Techniques for motivating part-time staff to act like full-time staff
 
How to Manage Discounts and Concessions
» MANAGEMENT + OPERATIONS
You face increasing pressure to increase your facility’s occupancy and closing ratios. But is it possible to do that while keeping your customers happy? A panel of managers will discuss their best practices and procedures around managing discounts and concessions, including:
               • Concessions for different customer types: walk-in, phone or online
               • Concessions for lease-up, drop in occupancy and specific-unit occupancy
               • Thresholds you should have in place and why
               • Pros and cons of giving a discount with a promotion

 
Marketing Plans that Really Work
» MARKETING + TECHNOLOGY
There is no one-size-fits-all marketing strategy for self-storage businesses. But asking yourself a few basic questions can help determine which marketing strategies work best for you. This session will help you create an effective marketing plan or refine an existing one. This session will discuss:
               • How social media enhances your grassroots efforts
               • Best places to spend your ad dollars
               • Creating brand ambassadors
               • Direct mail campaigns that actually get results