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’Tis the Season for Filling Your Customers' Needs

Dec 23, 2011

by Daniel R. Stratton Sr., Camelot Property Solutions,

This time of year we all find ourselves very busy. Have you ever just sat in the parking lot of Wal-Mart this time of year? I found myself doing that the other day, watching people who appeared to be pre-programmed robots.

Everyone was is such a hurry to reach their goal of getting what they wanted for the best price before others beat them to it.

What has programmed these people to act this way? Then I thought: well, just wake up…you are in the parking lot of the world’s best promoter: Wal-Mart. They have spent millions on millions learning what makes people tick and how to get them to buy more and more. We have moved on from a “what do I need” to a “what do I want society!”

Like that new smartphone you have and how the newer model is much better than the one you now have! Our whole American society is based on “what do people want? not what do they need?” Wal-Mart is just filling that want very well. What does this say about our whole society? We have lost something very important: “Love your neighbor as yourself.”

You “love” someone if you do not know them, and in business you really need to know you customers. Sure, you could only supply your customers’ wants, like Wal-Mart does. But think about this your relationship with your best friends and their needs and wants. What kind of friend would you be if you only thought about your friends’ wants and not their needs? What do you remember most: someone helping you with your needs or wants?

Wants come and go and we can live without them. Needs are always the things when fulfilled that make us a friend. For example, I need a friend to talk to, need association, need to laugh, need help, need compassion and so it goes with customers. If you do not fill your customers’ needs they will find someone who will. Let us all remember our customer’s needs first. If we do this, we will always be filling their wants because a real friend cares about needs first. This will make our customers loyal and they will always recommend us to others because care.


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