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FUD for 2013, but not the old FUD

Jan 04, 2013
by Ginny Sutton, TSSA Executive Director

I recently saw the acronym FUD, for Fear, Uncertainty and Doubt, used to sum up the most pervasive feelings experienced in 2012.  Between a contentious presidential election, a wildly fluctuating stock market, instability in governments around the world and the threat of falling off the fiscal cliff, I suppose that is an apt acronym for the year we just ended.

I don't know about you, but as 2013 begins, I feel more hopeful than I have in a long time.  Yes, there is still uncertainty, but for reasons I can't quite define, I also feel a real sense of hope.  Maybe it's just knowing that Americans are resilient and the realization that, if we could survive the last few years relatively intact, what can come along that could really knock our foundations off their footings?

So I have my own FUD acronym to propose for 2013: Forward-thinking, Undaunted, and Discovery-focused.

Free Webinars; More Discussions
For TSSA members, the fact that all webinars and podcasts will be offered to members at no charge as a benefit of their membership beginning this month helps with the “F” and the “D.”  We plan to offer members more opportunities to learn and converse, both in person at area luncheons, the legal seminars and the Executive Retreat (and perhaps a Small Operator retreat) and electronically by way of podcasts and webcasts, with many of them in shorter bites—as short as five minutes long in some cases—to help those who are time-crunched (i.e. everyone).

Wear a "U" for Undaunted
I'm not worried about the "U" part of the equation.  Our members have always been undaunted entrepreneurs.  Our plan is to work with members to keep providing them what they need most to run their businesses well in 2013 and beyond. If you have a particular problem you’d like help with, please email me at, or tell us about it when you receive the membership survey this month.  We too, remain undaunted, and are here to help members this year and every year.  Now, tell us what you need help with so that we can jump on it.


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