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Reputation is Powerful Online Currency for Self-Storage Facilities; What a Google Search May Tell You

Mar 28, 2014

by Ginny Sutton, TSSA Executive Director

I was using Google today to find references to unusual events at self-storage facilities, and stumbled across something interesting.  My lookup was for "meth lab at storage facility San Antonio," as I was trying to get more details about an unfortunate discovery of 28 pounds of crystal meth at a facility in Texas.

Listed among the handful of results was a Yelp listing for 3009 Self Storage, owned by two of our board members, and naturally that caught my attention.  What was THAT doing in the results?

Google search for meth lab
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Turns out that there were three very positive ratings for the facility on Yelp, and one of them happened to mention their drug dog training, which the Yelp poster equated to keeping meth labs (and terrorists) OUT of the facility.


How powerful are online ratings?  Seems that every time you turn around an expert (especially online reputation management consultants) are telling you that it is critical today. I admit that I was cynical about that until I started using the Internet to vet vendors and providers myself.  Now, the first thing I do before deciding to do business with a company is to seek out unbiased opinions about the vendor/provider.  It isn't the only thing I do, but it is the first filter I use, and positive reviews go a long way toward establishing confidence.  Negative reviews help me filter, too, but if the provider has a reasonable response to a negative opinion, it isn't the kiss of death.  In fact, it may improve my opinion and intrigue me. Like other consumers, I want to see that a genuine attempt was made the resolve the problem.

So, kudos to 3009 Self Storage, both for the great reviews (they are obviously doing a great many things right) and for finding a way to get customers to take the time to post those reviews.

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