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March/April President's Message

Mar 16, 2015

The Power of Personal Relationships
From Business Outreach to Charitable Outreach,
Personal Connections Make the Difference

 

Amy NolanWe did it! We finally did it! Af­ter talking about it for years, we finally ripped the bandage off and cancelled our Yellow Page ad. What a relief it was when the salesman walked out the door and we had finally let it go. We finally decided to let our Yellow Page ad go because we no longer felt we were getting enough referrals to justify the expense. Now our web­site is an even more critical source of referrals.

This magazine issue couldn’t have come at a better time for our own company. “What’s the Best Investment?” provides information about what you need to do to attract referrals from your website. We all spend a lot of money to spruce up our properties and keep them looking great, but we should also look at our Internet presence and what it says about our facility. The article on social media provides some great strategies to improve your image. Still, at the end of the day, we have to remember, regardless of how much empha­sis we put on our websites and social media, there is still nothing that spreads faster than word-of-mouth. (Don’t miss this issue’s “Word of Mouth” article on page 14.) We should never underestimate the power of personal relationships.

Speaking of personal relationships, I recently had the honor of attending the official check presentation from TSSA to the Shriners Hospital for Children in Galveston. While we were there, we were granted a special private tour of the facility. I was definitely impressed with all of the equipment and the work they are doing, but I was not surprised. I have heard about it many times over the years. What did impress me, and will leave a lasting impression, was the passion we felt from every single person we came in contact with—all the way from the board of directors to the office personnel, nurses, therapists, and volunteers. There was not one person we spoke with who was not absolutely passionate about the hospital’s mission. I have always heard, and even said it my­self, “It’s all about the kids.” Well the next time I say it, it will be with a greater passion and confidence because absolutely everything at the hospital IS “all about the kids.”

As many of you know, TSSA members have now donated over $600,000 to the hospital. Most of the fundraising is done through activities held at our annual conference, but what you may not realize is that you can help when it works best for you. We have a Starfish Campaign that benefits the Shriners Hospital that you can participate in at any time throughout the year. If you are interested in helping, just contact the TSSA of­fice and they will be glad to send all the information you need to participate.

Amy Nolan Signature