How to Develop a Self Storage Marketing Plan-Three Part Series

Mar 18, 2014

Are you tired of hearing experts tell you that you need a marketing plan but they never seem to get around to telling “how” to do it? Now you can learn how to develop a marketing plan for your self-storage business, at your own pace! We’ve broken down the process into three short, 10-minute video webcasts, watch one or all three. Take your educational needs into your own hands.

Part 1: What’s in Your Marketing Toolbox?
(Run Time: 11:04)

• Identify your most effective marketing tools
• Learn to use grassroots marketing effectively
• Discover techniques to market locally for little or no cost
• Find out how to target your marketing efforts for the biggest return ​

Part 2: Getting to Know Your Potential Customers
(Run Time: 8:59)

• Understand how related-industry professionals can lead to new business
• Learn effective strategies for creating a win-win for you and for them
• Gain a greater understanding of how these referrals will pay off
• Develop effective ways to track your marketing efforts ​

Part 3: Communicating the Offer to Your Customers
(Run Time: 9:18)

• Discover the best way to communicate with different target audiences
• Use sample talking points for different audiences
• Review examples of discounts and coupons, and other marketing materials that you can use immediately ​

About the Presenter

Peggy Heimann
Peggy Heimann has nearly 20 years of experience in the self-storage industry.  In that time, she has worked her way up from District Manager, to Regional Manager, to National Trainer of 120+ stores, to her current position of Vice President of Self Storage Operations with Blue Llama Storage.