
Dallas Luncheon Round Table Topics and Descriptions
1) The State of North Texas Investment Environment
Brandon Karr, Marcus & Millichap
Look back at the past year in commercial real estate and learn what operators can expect in 2026 when sourcing new deals and planning future investments.
2) How to Drive More Leads
Raheem Amer, MyPlace Self Storage
In today's market, operators need strategies to increase leads and drive growth for their facilities. We'll explore effective marketing techniques, digital and local outreach and the role of technology in attracting potential tenants.
3) AI's Impact on Storage in the Here and Now
John Jordan, Go Local Interactive
You've heard the buzz surrounding (AI) artificial intelligence, but what are agencies and operators actually doing to fully capitalize on this technology? From marketing to operations, we'll dig into the measurable impact of AI on self storage and where we predict things will go in the near future.
4) The State of Storage in Q4 2025
Bill Bellomy, Versal Partners
Storage continues to be resilient with even more potential to come. We'll dive into the state of self storage in 2025, including where we're at with CAP rates, valuations and interest. Then, we'll look ahead at what's on the horizon for 2026.
5) Future-Proofing Your Self-Storage Facility: Leveraging Technology for Security and Operational Visibility
Jorge Becerra, OpenTech Alliance
The future of self storage is smart, connected and data-driven. We’ll explore how infrastructure and technology can reshape the way you manage your facilities, with a particular focus on enhancing security and providing real-time visibility into daily operations.
6) Remote Management as a Small Operator
Roger Griffith and Randall Nelson, Promesa Investments
We’ll explore today’s remote facility management challenges and opportunities, with a focus on balancing smart technology and a concierge-style customer experience. From smart locks and call centers to fully remote facilities, you’ll leave with strategies to ensure success in remote management.
7) End of Year Insights and What's Ahead for Self Storage
MJ Morris, ARCO/Murray Design Build
We'll reflect on the top trends that have driven the self-storage market in 2025, and look ahead at the dynamics that will shape the sector in 2026. From site selection and cost dynamics to evolving investor strategies, learn what to expect as we enter the next wave in the cycle.
8) Turning Leads into Leases: Real-Time Insights to Boost Conversion Without More Ad Spend
Gab Goncalves, Monument
Find out how you can turn your lead data into a competitive advantage. We'll discuss how to analyze leads by source, track conversion performance and identify where revenue is slipping through the cracks. Gain practical takeaways to boost conversions.
9) It Starts with a Glance: Turning a Drive-By Into a Happy Tenant
Shannon Charbonneau, XPS Solutions
The foundation of our business is to serve customers from the very beginning of their journey, whether that's driving by your facility or finding you online. Learn how to build an experience that attracts, satisfies and retains tenants.
10) Evaluating Third Party Management Solutions
Natasha Roberts, Rosewood Property Company
We’ll explore what sets third-party management companies apart and how operators can vet providers to find the right fit. Participants will share real-world experiences and discuss the pros and cons.