Texas Self Storage Association has served its self-storage industry members since 1986.  Headquartered in Round Rock, Texas, TSSA is the leading expert in self storage in the state of Texas.  Whether you're an owner, operator, manager or employee,  TSSA's blog will provide you with the latest tips, advice and knowledge for running your self-storage business. 

The Future of Self Storage:
Embracing Technology and Innovation for a Seamless Customer Experience

by Henry Purchase, Storeganise

Technology is quickly becoming a key player in self-storage industry growth. Learn how to implement innovative tech to help your business stay ahead of the competition.

Self storage is an industry that’s been rapidly evolving over the years. Technological advancements have recently become integral to the entire self-storage experience. For example, in Texas and other states, self-storage facilities are embracing new technology, such as management software, automated security systems, AI assistants and more.

Let’s look at the future of self storage while touching on how critical self-storage features like automated access control, real-time monitoring tools, etc., can help transform the customer experience.

The Future of Self Storage in Texas

Self storage continues to boom in Texas, with more than 5,000 facilities across the state. The industry has seen significant technological advancements in recent years, with facilities incorporating automated access control systems, cloud-based analytics, real-time monitoring tools and other innovations to enhance the customer experience and increase operational efficiency.

One of the biggest trends in self storage is adopting sustainable and eco-friendly solutions, which are increasingly popular with environmentally conscious customers. For example, some facilities are implementing solar panels, energy-efficient lighting and water conservation practices to reduce their carbon footprint.

According to a report by the Self Storage Association, the demand for self-storage facilities in the US is expected to continue to grow in the coming years. This trend is driven by factors such as urbanization and the evolution of e-commerce, among other things.

In Texas, the self-storage industry also benefits from the state’s strong economy and population growth. As more people move to the Lone Star State, the demand for self storage will increase. According to the US Census Bureau, “Texas is one of the fastest-growing states in the US, with a population increase of over 10.5% between July 2020 and 2021 in Georgetown alone.”

In summary, the future of self-storage businesses in Texas looks bright, with the industry benefitting from technological advancements, sustainable solutions and a growing demand for storage space driven by population growth and urbanization.

Strategies to Reach More Customers

As a Texan self-storage business, you should understand that the Lone Star State is one of the most promising markets in the US. However, it’s essential to ensure you are providing a seamless and efficient experience in order to stand out. You can achieve this through the strategic use of technology, such as utilizing customer relationship management (CRM) systems, investing in modern security systems and offering customer-friendly services like online booking.

Investing in a comprehensive management software solution is also critical. With many companies offering a comprehensive suite of tools dedicated to the self-storage industry—including inspection management and automated billing—you can offer customers an efficient service with minimal effort (and some companies, such as Storeganise, offer a low-cost option). Customers can easily manage their rental agreements online, so their rental experience is worry-free from start to finish.

Making the Best of Digital Marketing

The digital landscape is ever-changing. Just look at the way you consume marketing content on a day-to-day basis—this undoubtedly impacts the self-storage industry. So, using the right digital marketing strategies allows you to stay ahead of the competition and provide an effortless customer experience through the use of technology.

How can you achieve this?

1. Understanding the Market
A knowledge of your target market is essential in any digital marketing strategy.

Who are your customers and what do they need? Are they local Texans, or do you have customers from all over the US?

Knowing who your customers are and breaking down demographics such as age and location will help you craft messages that will reach your target market/s.

Pro tip: Use built-in social media and website analytics to understand who is already visiting your website and social channels. This is a great place to start.

2. Integrating Technology
Digital marketing and technology go together like peanut butter and jelly. Customers now expect to be able to interact with businesses, book services and manage accounts online—and some younger generations expect to be able to do so from their mobile devices.

A comprehensive solution can help you streamline your self-storage marketing efforts and make it easier for customers to use your services. Everything can be managed remotely through a single platform—from bookings and payments to tracking inventory. That way, customers don’t have to juggle multiple systems or remember passwords for multiple accounts.

On top of this, you can introduce website plugins into your site to further boost your reach, which can both be helpful for SEO and understanding your market (as explained above).

3. Email and Social Media Strategies
Social media is still crucial for digital marketing success in 2023, but email is no less potent as a communication tool between a business and its customers.

With the number of active email users is forecast to reach 4.6 billion in 2025 (source), while this “traditional” marketing strategy might be overlooked by many self-storage businesses, the new emerging technology in the space might generate a higher ROI (return on investment) than you expect.

Frequently Asked Questions

Is the self-storage industry still growing?

Yes, the self-storage industry is growing. As of 2023, the industry has expanded to encompass over 1.7 billion square feet of space. Within five years, 253 million square feet of storage space has been constructed, representing approximately 15.3% of the total inventory (source).

Is self storage still a good investment?
Self storage is still a good investment due to its relative resistance to recession cycles. People often require storage units when relocating to new homes or apartments, which creates a consistent demand for these services regardless of economic conditions. Additionally, Americans tend to purchase new homes during economic upswings, further supporting the profitability of self-storage businesses.

Does self storage provide passive income?
Owning a self-storage facility can be a viable option for generating (near) passive income while working full-time with the right technology and team.

As an owner, you can delegate most of the day-to-day management responsibilities to a third-party management company, making it a relatively hands-off investment. Or you can try your hand at remote management depending on your local market. By charging monthly rental fees to tenants, you can earn a consistent stream of passive income without having to participate actively in the business daily.


To remain competitive, self-storage businesses in Texas must embrace technology and innovation to meet the needs of modern customers. Storeganise offers a comprehensive software solution that enables operators to offer a seamless and stress-free storage experience while prioritizing the safety and security of customers’ belongings. Suffice it to say, implementing such innovative technology can modernize your operations and ensure customer satisfaction.

Read More Blog Posts »

Embracing Technology and Innovation for a Seamless Customer Experience

E-Leasing Pitfalls to Avoid
by TSSA Staff with Review by TSSA Legal Counsel

The TSSA e-Lease has simplified the rental process significantly with its integration into the various management software programs. You have the security of using the TSSA lease agreement with the flexibility to choose the online rental and tenant management system that fits your business needs and processes best.

While this integration has created a streamlined process, each of these systems vary greatly in the way they collect information and how they allow you to execute the rental agreement. Because the features of each varies so widely, you will need to look at your software program and review your processes to avoid the pitfalls in e-leasing.

Check the Fields You Require

You don’t want to receive a lease back from your tenant with important information missing. You should have the ability to adjust which fields are “required” in your software program. It’s generally a simple toggle-on or-off feature for each field. Take the time to review your software program to adjust these settings. Some members prefer to have tenants complete the Tenant Information Sheet (TSSA Form #12) before providing a lease agreement to the tenant for signature, so that they can gather all important data.

Review the Lease Before Tenants Move In

You should have a process for reviewing the final lease before the tenant can move in. This could be a final review by the onsite or remote manager before sending the unit number or gate access code. Check for missing, incomplete or bogus information that may be a warning sign of a future problem tenant. Be sure to check for the final signature before the tenant has access. Each platform offers different ways to collect the signature. Eviction would be your only legal option for getting rid of a customer for non-payment or non-rent breaches when you do not have a signed lease agreement.

Altering Lease Language a Bad Idea

Now that use of the lease is allowed via direct license to members, some members are tempted to alter language in the lease. Language should be removed only after review by an attorney. Some language in the TSSA lease is mandatory by law (such as the bold/conspicuous language about Chapter 59 lien rights, and the notice regarding email notices). Other language is simply important for your protection or the tenant’s protection. Tread carefully! There is a reason a standardized lease has worked so well for so many for so many years.

Some members also consider adding language to the TSSA lease. Again, an attorney having expertise in self-storage law should be consulted before adding language to avoid unintended consequences, including language that would not be enforceable under state law and which would inadvertently create liability. Also, if the language added is in conflict with other parts of the contract, you’ll have a problem. We do not recommended that you alter the TSSA lease in any way, but understand there can be special circumstances. With paragraph 6 and 7 of the lease, you can add special provisions and addenda as dictated by your particular need. This can be hard coded in your management software so that it generates automatically for all tenants.

TSSA has fine-tuned its lease language over more than 30 years with thorough review by TSSA legal counsel, TSSA’s executive team, its board and other members based on their real-life experiences; altering it should only be done judiciously, and always with advice of legal counsel.

The TSSA e-Lease and other e-forms are available to members with an annual subscription fee for unlimited uses per year. Click here to learn more about the TSSA e-Lease. 

Read More Blog Posts » 

E-Leasing Pitfalls to Avoid

Online Leasing & Paperless Offices: Are They for You?
Consider the Pros and Cons

by Connie Niemann Heyer, TSSA Legal Counsel

All modern businesses must determine their preferred level of technology use. Choices abound from full-time staffed facilities leasing the old-fashioned way with pen and ink to unmanned storage facilities using only websites and kiosks for leasing activity. This article outlines some of the legal and practical advantages and disadvantages of varying levels of technology use to help you make a decision that best suits your business.


TSSA offers its members the ability to have their customers sign leases online. This is accomplished through TSSA’s online forms software (Blue Moon) used with management software and an online leasing platform. True, online leasing saves staff time. For example, you may be able to provide an online virtual tour of the facility rather than having an employee physically walk the property with a prospective tenant, as ultimately the employee wouldn’t need to spend time assisting the tenant with the tour or executing a lease.

Online leasing helps you “strike while the iron is hot” by allowing you to quickly convert a prospect exploring their options for storage into an actual tenant. Online platforms typically make it easy for tenants to update their own contact information.

Management software used in tandem with an online platform automatically tracks inventory of available units and allow tenants to pay their rent 24/7. Some kiosks even capture biometric data from tenants.

Online leasing offers many advantages, but as with many things, there are challenges that come with those advantages. For example, the more technology you use, the more training your employees will need and the more technologically sophisticated your employees will need to be in order to operate successfully. The need for employees to be technologically savvy may mean paying employees more as well as having a smaller pool of employees from which to hire.

Online leasing also removes the human, personal-service factor, which can be a competitive advantage for a facility employing a great manager. It removes the “eyeballing” factor as well—your ability to simply get a bad feeling from someone who won’t answer questions about their storage needs, wants to pre-pay in cash, etc. Online leasing removes opportunities to identify potential red flags. It is more challenging to confirm a tenant’s identity with online leasing situations than it is in person when he or she is handing you a driver’s license or other form of ID; the potential for fraud can be greater with online leasing if the tenant does not come into the office before taking possession of a unit.


Having a “paperless office” may be a nice buzzword but can be something of a misnomer. Certain things like contracts, unless executed entirely online, require printing out and signing, after which they can be scanned and stored. It is unrealistic for most businesses to be entirely paperless. However, some paperwork and paper storage can be avoided through the proper use of technology. Each business owner must determine the right degree of being “paperless” for their own operation.

One of the advantages of using technology to minimize paperwork and paper storage is that your office needs less physical space. You don’t need rows of file cabinets, just a scanner and a server.  There is less chance of documentation loss with use of technology to store documents; a properly backed-up computer system will mean that you can’t lose all your business records through fire, flood, hurricane or other casualty event.

Online records allow much easier access—they can be accessed remotely from almost any location. Online records generally lessen the chance of a misfiled document. Online leasing and digital record storage are eco-friendly as well, which is not only an admirable environmental goal but can also be a competitive advantage. When proper protocols are followed, online record keeping is also generally more secure than having paper files in a filing cabinet, which could be more easily accessed. Having online records also provides an enhanced ability to maintain and retrieve information from anywhere as you or the tenant may need it.

One disadvantage to increased use of technology in the office is the need to keep up with software upgrades as well as computer and server maintenance. An IT service provider will need to be added to your list of vendors. You will need to take steps to help ensure the cybersecurity of your system and protect it from malware. Your employees will need technology training and will also need to be comfortable using technology.

Paperless offices also cannot eliminate human error, such as a lapse in protocol when someone forgets to scan a document before destroying it or puts the document in the wrong server folder. And no matter what, most businesses will need a Plan B (or will simply have to cease technology-dependent operations temporarily) for the inevitable power outages and computer crashes.

In conclusion, from a legal perspective, a lease executed online through a proper online leasing platform is equally as enforceable as a paper lease signed by the landlord and tenant. Also, from a legal perspective, a scanned copy of a lease or other document is just as enforceable and admissible in court as an original kept in your paper files. Whether to use online leasing technology, and to what extent to use other technology in your business, is simply a question for each business owner to answer for themselves.

Read More Blog Posts » 

Online Leasing & Paperless Offices: Are They for You?

The Sweet Life of Remote and Self-Service Rentals   

by Tron Jordheim, Store Here Management

What does convenience mean for self-storage shoppers?  When people realize they need a self- storage unit, what do they do? What frame of mind are people in when they look for a storage place?

Convenience used to mean finding a storage place close to your home, within easy driving distance. It meant having a location on a main street with an easy in-and-out driveway. To some, it meant easy access to the units and the property with electronically con- trolled gates, wide drives or hallways, good lighting and doors that rolled easily and stayed open without any trouble. Convenience used to mean getting a quick and appropriate response when calling on the phone. These things are all still important, but our world has changed.

Mobile phones are powerful computers and communicators which almost all of us have in our hands all day long, and they have changed us. Shopping services like Amazon have changed us. Instant access to information and targeted ads has changed us. The various easy pay options available with a tap or two of our fingers have changed us. Google, Facebook and Instagram have altered us.

The self-storage business has typically been slow to adopt technology advancements for a variety of reasons. I started in the storage business when fax machines were still the highest tech tool the slickest and smartest opera- tors used to streamline their business processes and get a jump on their competitors.

History is repeating itself. Many facilities are full enough that many of us take a “why worry?”  attitude. Rental rates are pretty good in almost every market, so why spend money or time to figure out new technologies at this point?

There are a few ways to think about this. One way to think about it is to consider that the people who wait to react to serious trends have trouble catching up. So why be the one who has to play catch-up and suffer a loss in occupancy and revenue while you figure it all out after your competitors are already doing it?

Another way to think about it is to consider that some portion of your potential customer base is already living in the mobile, two-clicks, buy-it-now on the small-screen world. If 10 percent of your potential customer base lives like this, why would you make yourself unappealing and impossible to do business with 10 percent of your potential new customers? The truth is, it is more like half or three quarters of your potential customer base already conduct a large portion of their transactions in the digital world.

You may not notice it yet only because your nearest competitors may be as far behind the times as you are. Maybe I am being unfair. Perhaps you are trying to be a part of the new world and I have been too harsh. In any case, there are some basic methods for making remote and self-service rentals available to a wide range of customer preferences.

Customers interact with you in three ways: 1) they stop at your site, 2) they call you on the phone, and 3) they look at your website. There are excellent quick and simple ways to rent to all of these types of people. You’ll need a few basic items first. Your store management software needs to be web-based and robust. It needs

to integrate well with other tech tools. This is easier than ever as the tools and software available to us are better than they’ve ever been, and the design makes the user interfaces easy and simple to use. Having said that, your staff needs to be comfortable with technology (or become comfortable with it.)

A part of your consideration must be the simplification of your rental routines.  Go and rent a unit from yourself. Have a friend rent a unit from you. Carefully audit the experience and the time involved. Streamline everything. Simplify everything. Shorten the time needed for everything. Of course, you still need to do all of the compliance tasks and all the new customer education. But you can automate a lot of this. Send follow up emails with instructions, tips and how-tos.  Set up paperless leases with e-sign systems. Consider using tablets for your staff to obtain the e-sign signatures from people in person when you are doing leases at the desk.

The other consideration will be how your remote rentals check in. Will they do “self check-in” or an “office check- in?” Self check-ins get a gate code and a unit number and find their own way to their unit and move in without assistance. You can add the cost of a lock to your initial rental fee and have a lock waiting in the unit. (Note: TSSA does not recommend leaving units unlocked, but this is a judgment call.) Your systems allow you to select a small number of units in different sizes to be available to people for self check-in. If you use self check-in, then you must carefully audit units frequently to make sure someone did not move into a different unit than was assigned to them. You also need to set your rules so that you have a clean lease and the correct contact and identity information for any issues that might come up later such as lien sales and so on.

Office check-ins are easy. The person who rents remotely comes in during office hours  to show identification, checks in with the manager to ensure compliance items have been completed and follows you to the correct unit.

There is no reason you can’t use both systems. Depending on how someone rents from you, you can use either one or the other.

For the people who stop at your site, you can offer a kiosk. When properly integrated, a kiosk offers a simple and efficient way to select and rent a unit.  Typically, your kiosk customers will use self check-in. Many times the kiosk customer is someone who doesn’t care to deal with anyone in person, and the kiosk can give you 24-hour service if you’d like. So it is a good solution.

You will also want to consider installation and security issues. Depending on how you do the install and what sort of application you are looking at, you can spend between $1,000 to $20,000 on the kiosk and anywhere from a few hundred dollars for a very simple install to tens of thousands for a complicated install. You’ll pay anywhere between $75 to $500 a month on maintenance. The point is that there is a kiosk for just about every store or every application.

For those tenants who prefer to call, they can rent a unit right over the phone. When you set up your system so it is easy to rent over the phone, easy to send the e-lease and easy for someone to check in, then the easiest thing an employee answering the phone can do is rent the caller a unit.

This is a “one thing leads to another” situation. A system that makes it easier for your staff to rent over the phone also makes it easier for your customers. Soon your employees find it easier to rent units over the phone, so that’s exactly what they do. Before long, the employees find it less productive and less helpful to set up reservations, take lead information and give out pricing when the more efficient thing to do is rent a unit over the phone. Read this paragraph again. Then read it again.

Operators who adopt this way of thinking are often renting more units to phone callers than they are writing phone leads and reservations combined. Read that sentence again. This is powerful stuff. Taking callers off the market like this greatly increases your overall conversion rates of inquiries to rentals, makes your ad spending more efficient and allows you better options for revenue management.

Your online visitors expect an easy self-service option. Think of your own online habits. If you went to a site for information on how to acquire an object or hire a service and you could not do a transaction, wouldn’t you just move on to another service? I think you would. Use the same audit style to audit your online experience. Use your software and technology integration to create a simple and intuitive path for renting on- line. Do not rely on your own preferences to build the system. Use best practices from other e-commerce sites. Use best practices from other self-storage operators who have already been doing this well for many years. Find people who are not involved or interested in self storage to test the user interface.

When your online remote rental system is set up well, you can find that the majority of online transactions will be rentals rather than leads and reservations. Here again, you can take many shoppers off the market and greatly improve your advertising efficiency.

Adding tablets to your staff’s tool chest makes them more mobile to move around the property with potential customers and makes it so much easier for customers to transact business with you. It never hurts to show your customers you have good technology. People are impressed with businesses that try to keep up with trends and give them the level of service and convenience they expect in this new world.

One unexpected benefit from moving full force into remote rentals will be the time you save your staff. When the rental process, check-in process, and lease approval process becomes briefer and more efficient, your staff will have more time to develop relationships with customers, do the maintenance and cleaning needed to make a storage place attractive and participate in community outreach.

They’ll also need some time to analyze the information coming from the remote rental systems to help you understand trends, opportunities and bottlenecks as well as time to work on troubleshooting and updating the new systems. Even great systems need maintenance and all good systems come with bugs and glitches that need attention and patience.

You might think this is not worth the bother. You might think this is an expensive and disruptive undertaking.

If your successes with going to remote rentals is half as good as I see with other operators, then it is absolutely worth the bother. It will cost money, take time and need attention, but the tools, vendors and experts are available.

It won’t necessarily be easy. You may have gotten into self storage because you were a good builder, a good real estate investor, a good site selection expert or a smart entrepreneur.

You may not be a good leader, a good executive, a good technologist, or a good people manager. You didn’t need to have those characteristics to do well at self storage in the past. But that was then. This is now.

If you are doing remote rentals already, review your systems carefully and improve the heck out of them. If you are not yet living in the digital world in your storage life, get with it and make it look good.

Tron Jordheim is the business development manager for Store Here Management. He was formerly the chief marketing officer of one of North America’s largest privately held self-storage companies, and director of the industry’s leading award-winning call center. Jordheim is a frequent speaker at global self-storage events and a contributor to industry trade journals. He started his first business in the sixth grade with a roll of paper towels and a can of window cleaner and has been running businesses ever since.

Read More Blog Posts » 

The Sweet Life of Remote and Self-Service Rentals


Why You Should Consider Automating at Your Facility
by Jennifer Jones, Managing Editor of Self-Storage News

Understanding what technology can do for you and your facility can make a difference in your bottom line, bring you money that may be left on the table and streamline your operations. If you’re still using spreadsheets, they may work for you to some degree, but automating and updating your processes will allow you to have a better idea of where things stand with your facility on a daily basis and free up time to devote to other functions. The difference is like trying to light a fire by rubbing two sticks together versus using a match. Both get the job done, but one is much more efficient.

“I am a strong believer that automation makes for efficiency,” says Katie Cowen. “Your benefit in automating everything that you can is that you know it gets done, and it frees up your manager’s time so they can focus on serving their customers and renting units.”


“We automate functions having to do with tenant communication and revenue management,” says Mike Gately. “We use a texting service to remind delinquent tenants about payments, which has been very successful. It saves the manager time and the tenants appreciate its convenience. We make sure our managers use it as a reminder for tenants, but not as a substitute for the manager making phone calls or sending emails on the more serious delinquent situations.

“We also use automated tenant surveys that can be scheduled to go out within a few days of move-in or move out, which are emailed to the tenant and can be sent to the manager or to the corporate office. We keep the surveys short and easy to complete and use the information to make sure we are creating a positive customer experience.”

“Our management software automates the delinquency process, late fees and automatic lien letters that are generated and emailed,” adds Sarah Cole. “All new move-ins receive an automated email welcoming them as customers and inviting them to take a survey.”

 “We automate our collection calls,” says Cowen. “Robo-type calls are used as our first call to alert tenants that units are past due. These aren’t the only calls made, but a good portion of past due tenants pay after the robo call but before our managers make their ‘live calls.’

“We have an integrated SMS [text] program that is scheduled to send tenant messages for certain events on pre-defined dates. These can include past-due notices, or notices that something is happening at the location. This has been especially helpful during weather-related closure events to keep our tenants updated with issues on the property. These aren’t completely automated due to a software limitation in SiteLink, so someone has to actually hit ‘process’ to send out the notices, but once that’s done, the system generates a text to every tenant who is set to receive that particular message.

“Nothing zaps a manager’s will to live like stuffing hundreds of envelopes with letters. We use an automated mailing service that’s integrated with our software to process paper notices to our tenants. This is also an option for sending auction notices without having to go to the post office, which saves a ton of time for our managers.”

Reviews can help a facility’s reputation drastically by showing your potential customers that your current customers love you. Cole says, “Use Google Review QR codes to allow tenants to leave reviews while at the store. We created a QR code that will take tenants directly to our Google Review page for each location. When the customer is at the store renting a unit or truck, or making a payment, we ask them to scan the code and leave us a review. Because we made it so simple, our number of reviews have gone up quite a bit.”


There’s also something to be said for instant communication and striking while the iron is hot. “We don’t have missed call leads because they automatically roll over to our call center rather than going to an answering machine,” says Cole. “When a customer makes an appointment to come to the store to rent a unit, there is an auto- mated text message that is sent out two hours before their appointment.”

Cole’s website automatically emails completed and incomplete reservations to the manager, district manager and home office to follow up with the customer and track the reservation lead.


“Most management software programs now offer a revenue management feature, which we have found to be a real money maker and time saver,” says Gately. “For example, you can program the software to raise rents on vacant units by a set percentage when the occupancy on any unit type exceeds a defined target (e.g., raise rents by 6 percent on any size that is 90 percent occupancy or higher). During the busy leasing season, this can really be a big help to the manager, as the software will automatically raise the rate without the manager having to even notice that the occupancy target has been achieved.

“This revenue management feature is also very helpful in prompting rate increases on occupied units. For example, you can instruct the software to raise rents on any occupied unit after 12-months’ tenancy by a certain percentage. You can allow the rate increases to be limited to the current street rate or not. The manager can get the proposed list of rent increases each month for review. The manager can be given the authority to approve the rent increases or modify as deemed appropriate.”

“We use a website scrubbing soft- ware to monitor our competitors’ rents and specials and any changes. The software is inexpensive and provides regular prompts of any rate changes with comps in your defined market trade area. The pricing is laid out in an easy-to-use grid, showing rates by competitor and unit type. In addition, we have the managers contact their counterparts on five or so comps each month by phone to trade notes on the occupancy, rates, specials and market info. The managers should drive by their comps at least quarterly.

Cowen also uses software to help with competitive pricing. “We use a revenue management program that ‘scrapes’ online rates for our competitors and compiles them into a list so we’re able to easily see our low, high and median competitor rates in any given market.”


“We have an automated payment prompt that customers can use to make their payment over the phone,” says Cowen. “This saves our managers or call center agents from having to talk to multiple customers who are just wanting to make a payment and frees them up to handle other customer issues or new inquiries.


“We even use automation for maintenance internally,” says Cole. “We have a maintenance ticket system where the manager creates a ticket and it sends it to the maintenance personnel. They repair what needs to be repaired and the manager receives a notification when the job is done and the ticket is resolved.”

Technology has come a long way and continues to allow us to streamline things that we previously handled manually. A lot of times, the use of technology can give us an edge on competition as well by giving us data at our fingertips to help us make smarter and quicker decisions.

Read More Blog Posts » 


The Why's and How's of Online Auctions: Webinar Takeaways

by Taressa Dominguez, TSSA Director of Education & Marketing
June 15, 2020

You may be familiar with auctions, but there is still a lot to learn about online auctions.  Some of you may be practiced at using the new auction format, but for many there is still some mystery to the process and the results it can bring your self-storage business.   TSSA hosted a webinar with Lonnie Bickford, StorageAuctions.com; Cassie Dodgen, Pinnacle Storage Properties; Ann Parham, The Parham Group/Joshua Management; and Ross Pfiefer, Hixon Properties, to discuss the basics of online auctions and how they use it to benefit their businesses.  Here are a few key points we learned: 

  • More eyes on your auction.  On average in Texas, StorageAuctions.com reports that units will receive 150-500 online views. Units with more valuable contents can get much higher than 1,000 views. 
  •  Schedule online auctions in advance.  Having a clear, set schedule allows your managers to communicate clearly to tenants that the auction is on a predetermined date, and the unit will go to auction if payment is not made prior to that date.
  •  Use the power of photos.  Pictures of the unit are incredibly impactful in auctioning off units.  StorageAuctions.com recommends submitting at least seven photos—one main photo of the overall unit, a few closer-up images of the unit, and up-close shots of valuable items that will bring in bidders. 
  •  List out the contents of the unit.  Online auction platforms allow you to list the contents of your unit. With newspaper ads, you may be limited by space to only describing the unit contents as “household goods” but the online platform allows you to list “washer and dryer” or “sewing machine.” It helps bidders search and gives you the chance to highlight items you know will gather interest.
  •  Your auction, your way.  You can still set your own auction rules using online platforms.  If you want a 72-hour clean-up with a deposit and no dumpster privileges, then you can set those rules for your auction. 

To learn more about online auctions, visit the TSSA Resource Library  to watch our webinar recording. If you would like to post your auction on TSSA’s website, in addition to the legally mandated newspaper advertisement, visit here.

Read More Blog Posts » 

Why's and How's of Online Auctions